Sample — not a real business

Hartwell Hair Studio is a business we made up. The salon, the numbers and the competitors on this page are invented so you can see the shape of the report without us publishing a real owner’s weak spots on the internet. The eight checks are the real ones — this is exactly what lands in your inbox, with your data in it.

Sample audit

Hartwell Hair Studio

Hair salon · Spring and Klein, TX · Prepared 5 September 2026

1

Named by the AI

No, in 3 of 4 phrasings. Named once, in fourth position, only when we asked using their exact business name — which is not how a stranger asks.

2

Map pack

Top 3 in 4 of 25 grid points. Strong within about a mile of the salon, gone by Klein and Louetta.

3

Reviews

11 reviews, 4.6. The three salons ranking above them average 84.

Check one

What the AI says when someone asks

We asked four ways, on the same night, from a Spring location. This is verbatim — we do not stage it, and if you are already named we tell you that instead.

What this means. The information exists — the AI can describe them once it knows the name. It is not reaching for them when someone describes the service, which is how people actually ask. Nobody controls these answers. Not us, not anyone who tells you otherwise. What we work on is whether the underlying information is complete, consistent and current, because that is what these systems read.

Checks two through eight

The rest of the report

2 · Where they actually rank

A 25-point grid across the area clients travel from, not one search from the front desk. Top 3 at 4 points, all clustered near the salon. Positions 9–20 across Klein, Louetta and Champion Forest — the neighborhoods her chair is half empty for.

3 · Primary category

Set to Beauty salon. Most of the chair time is color. Primary category is the first thing Google uses to decide which searches you belong in, and this one is pointing at work they do not want.

4 · Profile completeness

No services listed — no balayage, no silk press, no extensions, so none of it is searchable. Description empty. No price range set. Hours missing Saturday, which they work. Nine fields blank that cost nothing to fill.

5 · Reviews against the three ahead

11 reviews at 4.6. The three ranking above them: 61, 88 and 102. Reviews are what a stranger checks before they call, and what Google reads when it decides who to show. No system for asking.

6 · Name, address, phone

Two live listings competing with each other, one with a disconnected number. Phone differs from the booking page on four directories. Yelp still shows the suite she moved out of in 2024.

7 · Does the site back the profile

The website field points at a booking link. No service pages, no local business schema, nothing for Google to read beyond a name. 6.1s to load on 4G. The phone number is an image, so it cannot be tapped or read.

8 · Photos & Google Posts

Four photos, newest from 2023, two are stock — for a business people choose with their eyes. Zero Google Posts ever. A profile that has not been touched in two years looks abandoned to a customer and stale to Google.

Bonus · The three taking the bookings

Named, with the specific reason each one wins: category set correctly, review velocity, and a page for every service they want to be found for. Not a mystery — a checklist they finished and Hartwell did not.

What we would do

In the order we would do it

The cheap, high-leverage things first. We do not promise page one, the map pack, a place in the AI answer, or a date. Anyone who does is guessing. We show you what changed each month and let the numbers speak.

Want this one run on your business?

Same eight checks, your data, back within two business days. It is free, there is no contract, and it is yours to keep — take it to another agency if you want.

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Hartwell Hair Studio is a fictional business used to demonstrate the report format.